Liforme Yoga Mat

Purple Earth


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Product Description

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Tech Specs


Natural rubber and eco-polyurethane


Approx. 2.5kg


185cm long x 68cm wide


Approx. 4.2mm

5% from every sale of Liforme Purple Earth Mats from this site will be donated to...


Friends of the Earth

We are very proud to support Friends of the Earth (Registered Charity number: 281681). Friends of the Earth is an international community that brings together more than two million people in 75 countries dedicated to the protection of the natural world and the wellbeing of everyone in it. It leads campaigns, provides resources and information, and promotes alternative solutions aimed at creating a cleaner, healthier, fairer world for everyone, for today and generations to come. We believe that by working together we can protect people and the planet! We created Liforme’s Purple Earth Mat in a naturalistic hue to honour our dedication to sustainability and conservation. We are donating 5% of every sale of a Purple Earth Mat from this site to Friends of the Earth to ensure that generations to come will enjoy a safer climate, flourishing nature, and healthy air, water, and food.


According to the 'Purple Earth Theory', way back before us humans came along, early planet Earth may have looked purple rather than green. Scientists have hypothesised that instead of chlorophyll, primeval organisms used something called 'retinal' to process energy from the sun. While chlorophyll is responsible for the green colour of today's plants, retinal gives off a purple hue. So actually, purple is not really the new green. It's more like the old green. Who knew, right? As it happens, a purple Earth would not actually have been habitable by humans, so as the protectors of this incredible planet, our efforts should indeed be to keep our home as green as possible!



Warrior-like Grip

Providing the ultimate grip for your Yoga practice. Staying grippy even when 'sweaty-wet' for a safe and stable practice

Planet Friendly

Our mats are PVC-free, biodegradable in 1-5 years in normal landfill conditions and made using high quality non-toxic materials

Our mission is to be as planet friendly as possible

Biodegradable in 1-5 years in normal landfill conditions. We use naturally sourced sustainable rubber for the bulk of the mat. We’ve etched our unique alignment guide, instead of printing with potentially harmful inks. We’ve also used an innovative heat-bonding process to eliminate the need for toxic glues to bind the top and base layer. All of our Yoga mats are PVC-free!


Alignment System

Intelligent markers are etched on our mats to provide as much or as little navigational help as you need. Our original ‘AlignForMe’ system was designed to assist Yogis of all shapes and sizes!