Liforme Purple Earth Mats

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5% from every sale from this site will be donated to our Official Charity Partner Friends of the Earth

Liforme Purple Earth Mats have been created with an earthy purple hue to honour our dedication to the Earth and its inhabitants. Available in both the original Yoga Mat, and the handy Travel Mat for the Yogi on the go!

Supporting Friends of the Earth

Tech Specs

Natural rubber with our unique and specially engineered eco-polyurethane
Approx. 2.5kg Yoga Mat Approx. 1.6kg Travel Mat
185cm long x
68cm wide Yoga Mat
180cm long x
66cm wide Travel Mat
Approx. 4.2mm Yoga Mat Approx. 2mm Travel Mat
Bag Included

Yoga Mat Bag Included

Plus info booklet


The Purple Earth Theory

According to the 'Purple Earth Theory', way back before us humans came along, early planet Earth may have looked purple rather than green. Scientists have hypothesised that instead of chlorophyll, primeval organisms used something called 'retinal' to process energy from the sun. While chlorophyll is responsible for the green colour of today's plants, retinal gives off a purple hue.

So actually, purple is not really the new green. It's more like the old green. Who knew, right?

As it happens, a purple Earth would not actually have been habitable by humans, so as the protectors of this incredible planet, our efforts should indeed be to keep our home as green as possible!

Our official charity partner



Giving Back

We are very proud to support Friends of the Earth (Registered Charity number: 281681). Friends of the Earth is an international community that brings together more than two million people in 75 countries dedicated to the protection of the natural world and the wellbeing of everyone in it. It leads campaigns, provides resources and information, and promotes alternative solutions aimed at creating a cleaner, healthier, fairer world for everyone, for today and generations to come. We believe that by working together we can protect people and the planet!

We created Liforme’s Purple Earth Mat in a naturalistic hue to honour our dedication to sustainability and conservation. We are donating 5% of every sale of a Purple Earth Mat from this site to Friends of the Earth to ensure that generations to come will enjoy a safer climate, flourishing nature, and healthy air, water, and food.



Warrior-like Grip

Warrior-like Grip

Both the Liforme Purple Earth Yoga Mat and Travel Mat provide the ultimate grip for your Yoga practice. They even stay grippy when 'sweaty-wet' for a safe and stable practice

Planet Friendly

Planet Friendly

Our mats are PVC free, biodegradable in 1-5 years in normal landfill conditions and made using high quality non-toxic materials

Rubber Tree
Our mission is to be as planet friendly as possible
  • We use naturally sourced sustainable rubber for the bulk of the mat
  • We’ve etched our unique alignment guide, instead of printing with potentially harmful inks
  • We’ve also used an innovative heat-bonding process to eliminate the need for toxic glues to bind the top and base layer
  • All of our Yoga mats are PVC free! Watch the video

Fully recyclable. No plastic

Alignment System

Intelligent markers are etched on our mats to provide as much or as little navigational help as you need. Our original ‘AlignForMe’ system was designed to assist Yogis of all shapes and sizes!

Find out more
Alignment Lines
Alignment Mat
More Space

Purple Earth: Yoga Mat

This mat is a few inches wider and longer than other Yoga mats to give you that extra bit of space you’ve been craving! Being 4.2mm thick, with a strong natural rubber base (for the bulk of the mat) it provides the right amount of deep cushioning and extra support for a stable practice.

Support, Stability and Cushioning

Purple Earth: Travel Mat

This is your lightweight and portable Yoga companion! Weighing about 40% less than our regular size mats, and being a few inches smaller, this mat is perfect for the Yogi on the go! It can also be used as a topper in a studio for those who want that extra bit of support.