Giving Back

Animal Welfare

Our respect for the important Yogic principle of Ahimsa (non-violence) means that we truly care about animal welfare and the humane treatment of all living beings.
Official Charity Partner
A Dog


We are very proud to support the work of the world-renowned Royal Society for the Prevention of Cruelty to Animals (RSPCA). Since its founding in 1824, the RSPCA has been fighting for legislative solutions to improve the treatment of animals in Britain and beyond. As the first global charity specifically dedicated to animal welfare, it is the RSPCA's vision to create a world where all animals are respected and treated with compassion.

During the Lunar Year of the Dog, we are honouring the unique connection between humans and dogs with a Special Edition red canine-themed Yoga mat. With this mat, we intend to raise awareness and funds to help combat the many issues affecting dogs and other animals around the World. We are donating 5% of sales from the 'Year of the Dog' Yoga Mat from to the RSPCA to prevent cruelty, promote kindness, and help alleviate the suffering of all animals, everywhere.

Our Contribution

5% from every sale of Liforme ‘Year of the Dog’ Yoga Mats via this site will be donated to support our Official Charity Partner RSPCA

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Dog Mat
Our donation per mat:

Donation per mat Donation per mat
Donation per mat

Where does this money go?

5% from your purchase of a Year of the Dog Mat goes straight to the RSPCA, which works tirelessly in support of the welfare of all animals.

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"Animal welfare is a cause that is close to our hearts at Liforme. Yoga helps us realize that all living beings are interconnected. It’s our responsibility as humans to make sure that all the inhabitants of this planet have the opportunity to lead their lives free from cruelty and neglect."

- James Armitage,
CEO and Founder

*Full transparency. Liforme will pay £5.75 to RSPCA Trading Ltd for every 'Year of the Dog' Yoga mat sold. This sum excludes discount and payment processing fees.

RSPCA Trading Ltd pays all its taxable profits to the RSPCA. The RSPCA name and logo are trade marks of RSPCA used by Liforme under licence from RSPCA Trading Ltd. The RSPCA is a registered charity in England and Wales no. 219099.